December 2006

The Boutique Individual: Brand New World

PART THREE: BRAND™ NEW WORLD, December 2006
 
My mother took a conservative position on toys: Less was better, in part because you should be outside playing anyway. I might have preferred a different approach. But now that I have a two-year-old boy and toys are again on my radar, I see the wisdom of my mother’s old-world view.
 
It’s partly a matter of self-preservation. Toy marketing has grown devious. Television tie-ins are standard. There are strategic alliances between toys (Duplo and Bob the Builder, for example), which try to create complex multi-toy-group dependencies. But my larger concern is for my son.
Posted: Monday, Dec. 11, 2006 10:00pm