November 2009

Tokyo: Eastern Promises

In travel, while you don’t want to rush, moments of real speed can be exhilarating. I mean those times during a trip when you can feel the globe rotating under your feet, the landscape transforming before your eyes. Liftoff out of Vancouver, on a trans-Pacific flight, is particularly evocative of this sen­sation for me. The ground melts away behind, the scenery blurring and morphing. The sea opens up under the wheels, and there is a sudden sense of transference, of life moving from the known to the possible. And when the landing gear folds home, with that light but comforting thud, a point is sealed: We’re all in transit, in physical suspension, mid-teleportation. When the flight is over – I feel this every time, with a sudden and intense certainty – a new world of unpredictable possibilities will begin to make itself known.

Posted: Tuesday, Nov. 10, 2009 10:00pm

New Globe Column: Interactivity Overload?

By Timothy Taylor
From the November Globe and Mail Report on Business Magazine


Blogging and tweeting can be a great way to promote your brand, and for saboteurs to torpedo it

In our era of interactive social media, the marketing professional's worst nightmare may no longer be a case of seeing his product merely ignored. Consider, for example, this mash-up scenario created from various real-life situations: You're launching a consumer brand. Being new-media savvy, you invest in all the online interactive bells and whistles. You build a Facebook community, launch a Twitter feed. You persuade your CEO to start blogging. You even run a contest inviting people to make their own advertisements and post them to YouTube, with the winner getting a big prize.

Posted: Thursday, Nov. 26, 2009 10:00pm